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Category: Publishing

adblock model illegal
Ad BlockingPosted onJune 26, 2016

Adblock Plus' business model ruled illegal by German court

  In a legal victory for German publisher Axel Springer, a German court has ruled that Adblock Plus’ can no longer charge the publisher fees for…

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Dangerous Road
Ad BlockingPosted onJune 11, 2016

Adblocking and its dangerous arguments – Part II

This is a continuation of Part I – where we discussed malware, the phony “moral” arguments of adblockers and the rising problem of walled-gardens.   “Find a…

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brave browser hurts publishers
Ad BlockingPosted onApril 17, 2016

Brave browser: Helping publishers earn less

The new Brave browser produced by Javascript-inventor Brendan Eich, promises to “solve” the problem of ad blocking by offering users a choice — and by…

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Ad BlockingPosted onMarch 2, 2016November 4, 2023

At current growth rates, 100% of UK adults will block ads in under 3 years

For any UK web-publishers still hoping that the ad blocking problem will stabilize, it’s time to accept that hope is not a strategy: At current…

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Ad BlockingPosted onMarch 2, 2016

Why block Adblock? Because most visitors will turn it off. That's why.

If you’re asking yourself whether or not you should block ad-blockers on your website, there has probably never been a clearer answer than this: Yes. It works.…

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zero value
Ad BlockingPosted onFebruary 1, 2016

What are visitors who use Adblock worth?

There’s a debate raging among online publishers whether or not visitors who use Adblock to block ads with should be blocked from accessing their websites. On…

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Ad BlockingPosted onJanuary 25, 2016

The new Brave browser. And why it's not going to work.

When Brendan Eich, the co-founder of Mozilla and inventor of JavaScript announced last week that he was not only producing a new web-browser, but that his new browser…

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Ad BlockingPosted onDecember 23, 2015

Did the FTC just kill native advertising?

One of the biggest buzzwords in the online ad industry for 2015 has been “native advertising“, or advertising which is cleverly camouflaged to match the other (“native”)…

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Ad BlockingPosted onOctober 31, 2015

The "Acceptable Ads" scheme is completely absurd

At this point, most publishers have heard of the “Acceptable Ads” scheme supported by AdBlock Plus creator Eyeo GmbH.  The controversial initiative involves charging publishers a fee to bypass adblocking…

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Ad BlockingPosted onOctober 28, 2015

9 Ways Adblock is destroying the web as we know it

Everyone knows that Adblock hurts small publishers and website owners by depriving them of revenue, but the effects of adblocking go far deeper than most…

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