Last week, Adblock Plus announced the first members of it’s “Acceptable Ads committee”. If all goes as planned, this newly appointed advertising politburo will decide for…
Three new ad-blocking terms you’re going to be hearing a lot this year are “ad reinsertion“, “ad recovery” and “ad replacement“. All three terms define technologies which…
Remember a few months ago when ad execs were publicly hoping the threat of adblockers might not be as bad as we thought? There were theories…
Six months ago China’s State Administration for Industry and Commerce raised eyebrows around the advertising world by banning ad blockers. Or at least that’s what everyone thought. Since…
Since last April, publishers have challenged Eyeo, Inc, maker of Adblock Plus six different times in court. They claim that both Eyeo’s “Acceptable Ads” program and adblocking itself are illegal…
Last week Facebook announced a blow-out quarter, raking in a whopping $7.01B in revenue. Facebook now has an incredible 1.66 billion monthly active users (or…
Most major websites today contain a “Terms of Use” page which defines acceptable site-usage by visitors. These legally binding agreements cover a broad range of issues including acknowledgement…
Mediatel’s Connected Screens media and advertising survey is out and it paints a grim picture for ad-supported media: According to Mediatel, adblocking in the UK has now…
Is it illegal to block ads? No. According to multiple court cases, the choice to filter your own http requests is legal and ultimately up to you. It’s…
In a legal victory for German publisher Axel Springer, a German court has ruled that Adblock Plus’ can no longer charge the publisher fees for…