Last week, Adblock Plus announced the first members of it’s “Acceptable Ads committee”. If all goes as planned, this newly appointed advertising politburo will decide for…
Three new ad-blocking terms you’re going to be hearing a lot this year are “ad reinsertion“, “ad recovery” and “ad replacement“. All three terms define technologies which…
Remember a few months ago when ad execs were publicly hoping the threat of adblockers might not be as bad as we thought? There were theories…