Archive | Advertising

Why fight Adblock? Ask Facebook.

Last week Facebook announced a blow-out quarter, raking in a whopping $7.01B in revenue. Facebook now has an incredible 1.66 billion monthly active users (or roughly 21% of the Earth’s population… every month). To some, Facebook’s soaring earnings came as a surprise. It was only two quarters ago that some analysts were pointing to the dark […]

Continue Reading 6
Dangerous Road

Adblocking and its dangerous arguments – Part II

This is a continuation of Part I – where we discussed malware, the phony “moral” arguments of adblockers and the rising problem of walled-gardens.   “Find a better business model”: The myth of the alternative revenue model As revenues collapse and publishers are forced to downsize, one piece of often-repeated ‘advice’ from the ad-blocking camp goes like this: […]

Continue Reading 12

Why block Adblock? Because most visitors will turn it off. That’s why.

If you’re asking yourself whether or not you should block ad-blockers on your website, there has probably never been a clearer answer than this: Yes. It works. Statistically speaking: Most users will whitelist your site if you block adblock. According to an IAB UK poll: Nearly two-thirds (64%) of respondents who’ve downloaded [ad blocking] software have received a […]

Continue Reading 32
zero value

What are visitors who use Adblock worth?

There’s a debate raging among online publishers whether or not visitors who use Adblock to block ads with should be blocked from accessing their websites. On one side of the debate are major publishers like Forbes, Washington Post and German mega-publisher Axel Springer, who have  blocked ad-blockers by varying degrees with large ‘Not Welcome’ screens that ask readers to disable […]

Continue Reading 8

The new Brave browser. And why it’s not going to work.

When Brendan Eich, the co-founder of Mozilla and inventor of JavaScript announced last week that he was not only producing a new web-browser, but that his new browser would address the issue of adblocking, the Internet stood up and took notice. Eich’s new browser, “Brave” is based on a simple premise:  Faster, more respectful advertising, less tracking and greater privacy. The Brave […]

Continue Reading 10

Did the FTC just kill native advertising?

One of the biggest buzzwords in the online ad industry for 2015 has been “native advertising“, or advertising which is cleverly camouflaged to match the other (“native”) non-advertising content on the page. As Wikipedia defines it: Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform […]

Continue Reading 17

The “Acceptable Ads” scheme is completely absurd

At this point, most publishers have heard of the “Acceptable Ads” scheme supported by AdBlock Plus creator Eyeo GmbH.  The controversial initiative involves charging publishers a fee to bypass adblocking filters. Under the program, publishers must agree to a rigorous set of user-friendly advertising standards while paying for the right to have their ads unfiltered. However, should users wish to opt-out of […]

Continue Reading 13

9 Ways Adblock is destroying the web as we know it

Everyone knows that Adblock hurts small publishers and website owners by depriving them of revenue, but the effects of adblocking go far deeper than most people realize.  And while it’s true that aggressive ads damage the user experience of the web, there’s another, far more sinister side to that coin:  Here are a few ways Adblock use is destroying the […]

Continue Reading 6

AdBlock’s “Acceptable Ads” will fail. AdBlock users want no ads at all.

I spend a good amount of time on forums discussing adblocking technology. But I’ve also spent quite a bit of time discussing adblocking directly with those who block ads. Here’s the problem as I see it: What’s clear to me is that most of the reasons given for why users block ads are distant seconds to the real […]

Continue Reading 6