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Category: Ad reinsertion

adblock committee
Ad BlockingPosted onMarch 20, 2017

The new Acceptable Ads committee. (And why it still won't work)

Last week, Adblock Plus announced the first members of it’s “Acceptable Ads committee”. If all goes as planned, this newly appointed advertising politburo will decide for…

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3 ad tech terms
Ad BlockingPosted onFebruary 27, 2017

3 ad-tech terms you need to know: "Ad reinsertion", "ad recovery" & "ad replacement"

Three new ad-blocking terms you’re going to be hearing a lot this year are “ad reinsertion“, “ad recovery” and “ad replacement“.  All three terms define technologies which…

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adblocking problem may be underestimated
Ad BlockingPosted onFebruary 6, 2017September 17, 2022

Is ad blocking growing faster than we think?

Remember a few months ago when ad execs were publicly hoping the threat of adblockers might not be as bad as we thought? There were theories…

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Recent Posts

  • The new Acceptable Ads committee. (And why it still won't work)
  • 3 ad-tech terms you need to know: "Ad reinsertion", "ad recovery" & "ad replacement"
  • Is ad blocking growing faster than we think?
  • It's been six months since China banned ad blockers. And?
  • What will it take to defeat adblocking in court?

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