Archive | Ad reinsertion

adblocking problem may be underestimated

Is ad blocking growing faster than we think?

Remember a few months ago when ad execs were publicly hoping the threat of adblockers might not be as bad as we thought? There were theories that ad-blocking might be “self limiting” and may naturally slow on it’s own. As it turns out, that was wishful thinking. Last year’s ad blocking “plateau” Just last August,  the IAB reported that use […]

Continue Reading 3