If you’re asking yourself whether or not you should block ad-blockers on your website, there has probably never been a clearer answer than this:
Yes. It works.
Statistically speaking: Most users will whitelist your site if you block adblock.
According to an IAB UK poll:
Nearly two-thirds (64%) of respondents who’ve downloaded [ad blocking] software have received a notice from a website asking them to turn off their ad blocker. Over half (54%) said, in certain situations, they would switch off their ad blocker if a website said it was the only way to access content – this rises to nearly three-quarters (73%) of 18-24 year olds.
In other words, ask and ye shall receive. Statistically, a whopping 73% of 18-24 year olds will turn off their ad blockers and whitelist your site. That’s an almost unbelievable rate of recovery achieved by simply asking.
To put a finer point on it: If you’re not already intercepting ad blockers, install BlockAdblock pretty much now.
Still need another reason to block Adblock? How about this:
Readers stop using Adblock when they stop being able to access sites
Also according to the IAB UK survey, the second most popular reason for discontinuing Adblock use altogether was: Inability to access content.
In other words, not only does blocking adblock result in a recovery of a majority of Adblock users. But widespread blocking of Adblock users can achieve quitting Adblock altogether.
This has long been the philosophy behind BlockAdblock: The reason I work on this project and the reason it’s free is that the answer to adblocking is not going to come from one or two forward-thinking publications blocking adblockers. The answer is going to come from widespread adoption of anti-Adblock measures which begin to alter the average user’s web browsing experience across multiple websites. When a user’s daily browsing experience becomes regularly punctuated by “nag screens”, we can see statistically that the likelihood that users discontinue Adblock use altogether rises dramatically.
As the IAB UK’s CEO, Guy Phillipson put it, (emphasis mine)
“Part of the solution to tackle ad blocking lies in making consumers more aware of the consequences, which seems like it’s starting to filter through. If they realise it means they can’t access content or that to do so requires paying for it, then they might stop using ad blockers. It requires reinforcing this “trade-off” message – ads help to fund the content they enjoy for free.”
To configure custom Adblock defenses for your site click here.