Archive | Ad Blocking

adblocking problem may be underestimated

Is ad blocking growing faster than we think?

Remember a few months ago when ad execs were publicly hoping the threat of adblockers might not be as bad as we thought? There were theories that ad-blocking might be “self limiting” and may naturally slow on it’s own. As it turns out, that was wishful thinking. Last year’s ad blocking “plateau” Just last August,  the IAB reported that use […]

Continue Reading 3

It’s been six months since China banned ad blockers. And?

Six months ago China’s State Administration for Industry and Commerce raised eyebrows around the advertising world by banning ad blockers. Or at least that’s what everyone thought. Since then the legal follow-through hasn’t been nearly as dramatic as the legislation first suggested. The regulation, otherwise known as Article XVI of the “Interim Measures for Internet Advertising” seemed to suggest that distributing adblockers would be […]

Continue Reading 8
adblock plus court victory

What will it take to defeat adblocking in court?

Since last April, publishers have challenged Eyeo, Inc, maker of Adblock Plus six different times in court. They claim that both Eyeo’s “Acceptable Ads” program and adblocking itself are illegal under European law. After a total of six courtroom decisions, the current score is 0-6 in favor of Eyeo. Is it time for the publishing industry to give up? No. But it is […]

Continue Reading 9

Why fight Adblock? Ask Facebook.

Last week Facebook announced a blow-out quarter, raking in a whopping $7.01B in revenue. Facebook now has an incredible 1.66 billion monthly active users (or roughly 21% of the Earth’s population… every month). To some, Facebook’s soaring earnings came as a surprise. It was only two quarters ago that some analysts were pointing to the dark […]

Continue Reading 6
website terms of use

Addressing adblocking in your website ‘Terms of Use’ agreement

Most major websites today contain a “Terms of Use” page which defines acceptable site-usage by visitors. These legally binding agreements cover a broad range of issues including acknowledgement of copyright laws, codes of user conduct, use of sponsored content, and many other issues. But the issue of adblocking is seldom discussed. Why do so few websites address adblocking in their […]

Continue Reading 15

UK Adblocking hits 44%

Mediatel’s Connected Screens media and advertising survey is out and it paints a grim picture for ad-supported media: According to Mediatel, adblocking in the UK has now hit 44%.   As Mediatel reports: If we net these together, 44% have installed an adblocker on at least one of their connected devices. … You will have noticed that adblockers […]

Continue Reading 2
adblock circumvention

Adblockers don’t break the law. Except when they do.

Is it illegal to block ads? No. According to multiple court cases, the choice to filter your own http requests is legal and ultimately up to you. It’s your computer (or your mobile device). You have the right to decide which content and scripts enter your system. The best way to understand this right is that adblockers are basically “selective downloaders“. […]

Continue Reading 32
adblock model illegal

Adblock Plus’ business model ruled illegal by German court

  In a legal victory for German publisher Axel Springer, a German court has ruled that Adblock Plus’ can no longer charge the publisher fees for whitelisting its ads. Currently, Adblock Plus generates revenue via its “Acceptable Ads”  program which allows publishers to pay to bypass Adblock Plus’ ad filters. In order to participate in the Acceptable Ads program, […]

Continue Reading 9
europe adblock law illegal

European governments begin deciding on Adblock detection

  For the past few months, privacy activists have been accusing publishers that detect (and forbid entry to) adblock users of breaking the law.  This past week, European national governments started to weigh-in on the legal issues of adblock detection. The claim made by activists is that detecting adblock runs afoul of the 2002 ePrivacy directive on the grounds […]

Continue Reading 3
ad reinsertion beats adblock

What GroupM gets wrong about ad reinsertion

Last week, GroupM, the world’s largest media investment and technology group, started advising buyers to cease purchases of inventory from companies working on ad-reinsertion technologies. What’s ad reinsertion? Tech companies, like SourcePoint, PageFair or newly announced, Admiral offer solutions to publishers which include serving ads to readers even if they have ad blockers enabled. Why cease purchasing this inventory? Because GroupM sees ads […]

Continue Reading 8