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Category: Ad Blocking

europe adblock law illegal
Ad BlockingPosted onJune 24, 2016November 28, 2020

European governments begin deciding on Adblock detection

For the past few months, privacy activists have been accusing publishers that detect (and forbid entry to) adblock users of breaking the law.  This past week,…

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ad reinsertion beats adblock
Ad BlockingPosted onJune 13, 2016

What GroupM gets wrong about ad reinsertion

Last week, GroupM, the world’s largest media investment and technology group, started advising buyers to cease purchases of inventory from companies working on ad-reinsertion technologies. What’s ad reinsertion? Tech…

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Dangerous Road
Ad BlockingPosted onJune 11, 2016

Adblocking and its dangerous arguments – Part II

This is a continuation of Part I – where we discussed malware, the phony “moral” arguments of adblockers and the rising problem of walled-gardens.   “Find a…

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eu flag stars
Ad BlockingPosted onMay 18, 2016

Adblock detection and the EU GDPR

Does not apply The full current text of the EU GDPR is now available online. After reading the entire document, what is clear is that the “personal data” protections afforded…

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Ad BlockingPosted onMay 15, 2016

Adblocking and its dangerous arguments – Part I

Adblocking companies are sprouting up across the digital landscape, all making similar promises of a “better Internet”. From the industry leaders like the original Adblock…

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Ad BlockingPosted onMay 4, 2016

Blocking Adblock without Javascript

While the rants of a particular activist bent on misrepresenting technology seem to be capturing the ears of Eurocrats this week — it might serve as…

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detecting adblock is not illegal
Ad BlockingPosted onApril 25, 2016

About that claim that detecting Adblock may be illegal

  Last week Twitter lit up when the European Commission indicated anti-adblocking technologies like BlockAdblock may be “illegal”. Before getting into why this position is based on a technological misunderstanding…

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brave browser hurts publishers
Ad BlockingPosted onApril 17, 2016

Brave browser: Helping publishers earn less

The new Brave browser produced by Javascript-inventor Brendan Eich, promises to “solve” the problem of ad blocking by offering users a choice — and by…

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Ad BlockingPosted onMarch 2, 2016

At current growth rates, 100% of UK adults will block ads in under 3 years

For any UK web-publishers still hoping that the ad blocking problem will stabilize, it’s time to accept that hope is not a strategy: At current…

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Ad BlockingPosted onMarch 2, 2016

Why block Adblock? Because most visitors will turn it off. That's why.

If you’re asking yourself whether or not you should block ad-blockers on your website, there has probably never been a clearer answer than this: Yes. It works.…

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