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One of Germany’s largest publishers, Axel Springer just joined the ranks of those who block adblock. As of right now, visitors to Bild, one of Europe’s best-selling tabloids will now be required to shut down their adblocker in order to access the website. Alternatively, visitors have the option of becoming paid subscribers at a rate of €2.99 […]
I was reading through several adblocking forums this morning and I kept seeing the same basic comment over and over again: “Ads suck. Go find another business model“. Sounds easy. But is there really another business model that works? Let’s be clear, since the dawn of publishing periodicals there have really been only two business models: […]
Well that was quick. Seems like only yesterday we were predicting Apple would pull Been Choice from the AppStore: The rapidly ascending new app not only blocked ads in the Safari web browser, but also pulled off the impressive feat of blocking ads in ad-supported apps downloaded from Apple’s AppStore. As we predicted, that didn’t fly […]
Ok, color me surprised. Apple just approved an ad blocking app that not only blocks ads on apps, but even blocks ads on Apple’s own News app! So …either all those theories about Apple’s acceptance of ad-blocking being part of a strategy to corral publishers into the News app are false… or someone over at the AppStore fell asleep at […]
Native advertising is scary stuff. Advertisers have now cross-bred advertising with journalism and created a weird hybrid baby that poses a real threat to our once-great institution of a free-press. For those unfamiliar with what “native advertising” is, John Oliver sums it up beautifully in the video below. John Oliver on Native Advertising: But there’s a side story that seems […]
It’s hard to reconcile the public-relations “spin” coming from AdBlock Plus publisher Eyeo, with the financial reality facing today’s independent publishers who are struggling for their very survival: To hear it from Eyeo, the German company is just a struggling “start up”. They’ve got a small browser plug-in called “AdBlock Plus” which renders-invisible all forms of Internet advertising, and […]
One of the constant justifications we have heard from the ad blocking crowd is that ad blockers still represent just a small percentage of overall web users. And to be fair, in some countries this is still true. But don’t try and tell that to German publishers: Almost 40% of German web users are using ad blocking […]
The war of words is alive and well in the battle of Eyeo (AdBlock Plus) vs. publishers: The BBC Reports: AdBlock Plus has successfully defended itself in court for the second time in five weeks. The service prevents ads from appearing on websites unless it has given them permission to be displayed. German broadcasters RTL […]