europe adblock law illegal

European governments begin deciding on Adblock detection

  For the past few months, privacy activists have been accusing publishers that detect (and forbid entry to) adblock users of breaking the law.  This past week, European national governments started to weigh-in on the legal issues of adblock detection. The claim made by activists is that detecting adblock runs afoul of the 2002 ePrivacy directive on the grounds […]

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ad reinsertion beats adblock

What GroupM gets wrong about ad reinsertion

Last week, GroupM, the world’s largest media investment and technology group, started advising buyers to cease purchases of inventory from companies working on ad-reinsertion technologies. What’s ad reinsertion? Tech companies, like SourcePoint, PageFair or newly announced, Admiral offer solutions to publishers which include serving ads to readers even if they have ad blockers enabled. Why cease purchasing this inventory? Because GroupM sees ads […]

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Dangerous Road

Adblocking and its dangerous arguments – Part II

This is a continuation of Part I – where we discussed malware, the phony “moral” arguments of adblockers and the rising problem of walled-gardens.   “Find a better business model”: The myth of the alternative revenue model As revenues collapse and publishers are forced to downsize, one piece of often-repeated ‘advice’ from the ad-blocking camp goes like this: […]

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eu flag stars

Adblock detection and the EU GDPR

Does not apply The full current text of the EU GDPR is now available online. After reading the entire document, what is clear is that the “personal data” protections afforded by the GDPR do not apply to the vast majority of anti-adblock defenses used by publishers (including BlockAdblock). Why should we care about the GDPR? WikiWand has puts it like this: “The […]

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Adblocking and its dangerous arguments – Part I

Adblocking companies are sprouting up across the digital landscape, all making similar promises of a “better Internet”. From the industry leaders like the original Adblock and it’s successor Adblock Plus, to established competitors like AdGuard and Ublock, the pitch is always the same: We are doing this for a better Internet. But the unavoidable, uncomfortable truth is […]

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Blocking Adblock without Javascript

While the rants of a particular activist bent on misrepresenting technology seem to be capturing the ears of Eurocrats this week — it might serve as a useful reminder that detecting and blocking adblock can be achieved very simply without using Javascript at all. What activists call “detection” is just the perceived action of the script. […]

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detecting adblock is not illegal

About that claim that detecting Adblock may be illegal

  Last week Twitter lit up when the European Commission indicated anti-adblocking technologies like BlockAdblock may be “illegal”. Before getting into why this position is based on a technological misunderstanding of how adblocking detection works and how the EC was led to its position by one agenda-driven privacy entrepreneur, let’s get a little background information out of the way…   The 2009 ePrivacy Directive […]

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brave browser hurts publishers

Brave browser: Helping publishers earn less

The new Brave browser produced by Javascript-inventor Brendan Eich, promises to “solve” the problem of ad blocking by offering users a choice — and by incentivizing users with Bitcoin payments to view ads on publishers’ websites. The idea has created a swirl of public attention primarily because users who browse websites with the new browser will […]

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Why block Adblock? Because most visitors will turn it off. That’s why.

If you’re asking yourself whether or not you should block ad-blockers on your website, there has probably never been a clearer answer than this: Yes. It works. Statistically speaking: Most users will whitelist your site if you block adblock. According to an IAB UK poll: Nearly two-thirds (64%) of respondents who’ve downloaded [ad blocking] software have received a […]

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